Do you have an existing logo that isn’t professional quality? Was your current logo created in a program not utilizing industry standards? Is it a vector file? Does the file have the right color profile? Is the resolution correct? Let’s tackle these questions.

A Professional Quality Logo
It is very important to have a professional quality logo. It starts with how the logo is created. A professional quality logo needs to be created in an industry standard program such as Adobe Illustrator. This will allow the graphic to be a vector format. Simply said a vector formatted graphic is a whole bunch of shapes. It is high resolution so it can be scaled to any size and saved as any format. It is important to have a logo that is made in an industry standard program so it can be used across different platforms and easily used by vendors and other designers.

With a high resolution file of your logo, a graphic designer will be able to create any type of file, in either color profile at the correct resolution. Having a logo with these qualities is important for the graphic to display correctly. A poorly displayed logo projects an unprofessional vibe. It is very possible that your intended audience will just move on to the next company or opportunity because of that. Having a logo that is low resolution or only screen friendly will limit where your brand can develop and grow.

More About Vector Files
As stated above vector files are industry standard files in which graphics, even the text, have been converted into shapes. These kinds of files are scalable and usable on both print and screen applications.

Do you plan on having any materials/swag with your logo on them? Most professional vendors will require a vector file. It is the best way to ensure the accuracy of your logo. It will save the vendor time because they won’t have to worry about the resolution of the graphic when they get it to the correct size. It will save you a headache so you won’t have to worry about a vendor trying to incorrectly recreate the logo or having an image turn out blurry due to low resolution.

Below is my logo shown in outlines and with anchor points to demonstrate the shapes of a vector logo.

Why are color profiles important?
Having the correct color profile is important because print and web based media use different color processes. Print uses the CMYK (cyan, magenta, yellow and black) profile, which is a four color process that layers different colored inks to achieve the final product. This means that when colors are subtracted the resulting color is white. When cyan, magenta, and yellow are added together the color that is achieved is a dark color, almost black. Web based media uses the RGB (red, green, blue) profile, which is a three color process that is light based. RGB is an additive process. This means that when colors are added the resulting color is white. When red light, green light and blue light are added together the color that is achieved is white.

There are endless colors available in the RGB profile because of the way light can combine. The colors that are available in the CMYK profile are limited. When an RGB file is used for printing, the colors look different. It is important to work in the correct color profile.

Fun Fact: Notice how the combinations of each color profile equals the other color profile. How cool it that! No that doesn’t mean they are interchangeable.

Why is resolution important?
Have you printed images from the web and seen that they are fuzzy? That has to do with resolution. Resolution is measured in DPI or dots per inch. The higher DPI makes a clearer image. Print media is 300 DPI and web media is 72 DPI. See the example below for what happens to web resolution images once they’ve been printed.

Are you in need of a professional logo package?
Do you already have a logo but need a professional logo package to help your brand develop and grow the way you want it to? I can do that for you! I will take your existing logo and recreate it using industry standards. The final logo package will include a vector logo with all the file formats you should need for print and on screen applications in the correct resolution and color profile.

Let's get started your professional logo package