LOGO/Brand Identity Informational Packet

Thank you choosing me to help your vision come to life. Below is information that will let you know about my process, FAQs, etc. Please read through it to ensure this project goes as smoothly as possible. Once complete, click on the Pre-Project Questionnaire at the bottom of the page and let's get this process started!

My Process

First, I will have you fill out the Pre-Project Questionnaire to help you brainstorm and think about your project. We will then do a call/communication of some kind to talk about the brand you are building and the project at hand.
 
Next, I will do research on other logos and graphics that are in the same industry and ideas related to the ones that we talked about (example: other logos with SA in them). It's always good to know what's been done already. I will brainstorm a bunch of ideas and make sketches of them. Then, I will render the successful ones into my design program, Adobe Illustrator, which is the industry standard program for creating logos.
 
Next, I will give you proofs that I feel are the most successful out of the bunch. I like to include 1 design in the first round. The first design you see will be in black and white. I like to work on the general design before incorporating color. This is the time to let me know what you think about the general idea. Whether there are elements you like/dislike, if there's something that isn't quite right or if it seems like something is missing/unrepresented, please let me know your thoughts. We can work to edit the proofs.
 
Then it’s time to work on color! It’s like putting frosting on a cake. We will play with different options and create a finished product that you are happy with.
 
At the end, you will receive a logo package that contains all the files you will need for any application (print, web, etc.)

FREQUENTLY ASKED QUESTIONS

Quote

The initial design quote is based on the estimation of time that it will take to complete the project. Once agreed upon, that quoted price is set. However, there are some reasons the price may go up. The client will be notified and need to approve these increases as they arise. Some of these reasons include, but are not limited to: the additional cost of stock images/elements, fonts, printing costs and many revisions. On your invoice, there will be an allotted amount of revisions included in the quote. Once that number is exceeded, each round of revisions will cost $50. I do my best to use quality images/elements and fonts I already have the rights to, but sometimes the need arises to purchase something new. I do my best to find the most cost-effective solution to the issue at hand.

Invoicing

Payment is broken up into two parts. At the beginning of the project, I will issue an invoice for 50% of the quoted price. Work on the project will start once the first 50% payment is received. Upon final approval, I will provide a final invoice which will include the other 50% of the quoted price and any additional costs (printing costs, stock image costs, etc.). It is expected that payment is due upon receipt of the invoice. Final files will be delivered after I receive the final payment paid in full.

Payment can be made by check, Apply Pay or Venmo. Contact Sarah about Apple Pay details. Provide Sarah your Venmo name for her to request payment.